Tourism data

Visitor arrivals slip but broader recovery continues

14 Jul 2026

Our take on the latest Tourism data (Tue 14 Jul 2026)

Tourism arrivals
Tourism arrivals
Chinese visitor arrivals
1.8%
6.7%pa
27%pa
In May 2026 from Apr 2026 (seasonally adjusted)
In May 2026
In May 2026

The key numbers...

  • International visitor arrivals fell 1.8% in May 2026, from April 2026, on a seasonally adjusted basis. Arrivals were up 6.7%pa from May 2025, amounting to 93% of pre-pandemic levels (May 2019). There were 3,659,447 foreign tourist arrivals over the year to May 2026, 8.5% more than the year to May 2025.
  • China accounted for 34% of the increase in visitor arrivals in May, with 4,362 more Chinese arrivals in May 2026 compared to May 2025 – a rise of 27%pa. Australian arrivals accounted for 26% of the increase with 3,330 more arrivals (a rise of 3.9%pa). Arrivals from Malaysia were up 1,865 (60%pa) and arrivals from Singapore were up 1,674 (35%pa). Together, arrivals from Malaysia and Singapore accounted for 28% of the increase between May 2026 and May 2025. Arrivals from the United States and United Kingdom fell slightly.
  • Chinese arrivals are now at 77% of pre-pandemic levels over the year to May 2026, still well behind Australia (102%) and United States (105%). Singapore is at 100% and Malaysia 86%.
  • Christchurch Airport continues to lead growth in international visitor arrivals, with a 22%pa increase in May 2026, just ahead of Queenstown (20%), and well ahead of Auckland (0.7%pa) and Wellington (0.2%pa).
  • Departures of New Zealand citizens fell 4.7% in May 2026 from April 2026 (seasonally adjusted) and were down 6.1%pa from May 2025.

...and our reaction

  • International visitor arrivals slipped in May 2026, as conflict in the Middle East discouraged travel from North America and Europe, with flight disruptions and higher airfares.
  • However, the broader tourism recovery continues, driven by China, with notable contributions from Malaysia and Singapore.
  • Australia remains our largest tourism market and arrivals continue to grow incrementally, despite being back above pre-pandemic levels.
  • Departures of New Zealand citizens remain volatile. May’s month-to-month fall of 4.7% (seasonally adjusted) comes on the back of a 1.3% fall in April, which suggests the low New Zealand dollar and effects of the Iran War are undermining Kiwis’ willingness to travel overseas.